Even with Millions of Dollars to spend on marketing campaigns, tourism bodies don’t always get it right

Tourism Australia’s new $38million campaign “philausophy” has landed with a thump and industry opinion is divided. In light of this Guardian Australia has compiled an amusing list of the best, worst and most baffling Australian tourism ads of recent years, both state and national. From “Where the bloody hell are you” to the big ball … Continue reading Even with Millions of Dollars to spend on marketing campaigns, tourism bodies don’t always get it right

Building resilience in the face of climate change

For many Mozambican tourism operators 2019 will go on the record as one of the most disappointing years yet. Just when it seemed that tourism was finally beginning to justify all the time and effort that operators had invested, along comes cyclones Idai and Kenneth leaving devastation in their wake. Add to this the unrest … Continue reading Building resilience in the face of climate change

Safety at sea, getting serious

Special safety meeting Ilha de Mozambique has an increasing number of small boat operators taking passengers to sea, either to see the whales or to picnic on nearby islands. At a meeting called following 2 incidents last week, the Capitania laid out the rules and warned that under his control things will be tightened up. … Continue reading Safety at sea, getting serious