Tourism Australia’s new $38million campaign “philausophy” has landed with a thump and industry opinion is divided. In light of this Guardian Australia has compiled an amusing list of the best, worst and most baffling Australian tourism ads of recent years, both state and national. From “Where the bloody hell are you” to the big ball … Continue reading Even with Millions of Dollars to spend on marketing campaigns, tourism bodies don’t always get it right
For many Mozambican tourism operators 2019 will go on the record as one of the most disappointing years yet. Just when it seemed that tourism was finally beginning to justify all the time and effort that operators had invested, along comes cyclones Idai and Kenneth leaving devastation in their wake. Add to this the unrest … Continue reading Building resilience in the face of climate change
All good businesses know how important it is to ‘get out of the office’ in order to find the best direction, set goals and work on strategies for the future. Deloittes Moçambique with Blackslope SA, chose Ilha de Moçambique and Blue Zissou for their recent strategic offsite. Accommodation provided by Feitoria Boutique hotel. Tailor made … Continue reading Deloittes were delighted!
Tips from Trekksoft on using social media to promote your brand