Developing the destination image

It was so good to see the article focusing on Ilha De Mozambique in the latest Skyways inflight magazine. (Airlink. August 2019 edition). However, isn’t it about time we moved away from the tired old ‘land that time forgot’ trope or in this case the ‘out-of-the-way island’ cliché.  I’m not meaning to pick on Airlink, … Continue reading Developing the destination image

Business Intelligence

We’ve received a lot of interest in the idea of creating a BI network to collaborate on tourism information gathering and sharing here in Mozambique. This information or Business Intelligence (B.I.), is what we all need so we can make good strategic business decisions – setting goals, pricing, positioning, when to invest, when to sit … Continue reading Business Intelligence