It’s now or never for DMOs/DMCs: Stay RELEVANT and RESILIENT
Get to work Destination Think’s Frank Cuypers recently delivered a keynote called “Adapt or die: It’s now or never”. Frank spoke about the crisis of relevance facing destination marketing organizations (DMOs/DMCs), something that has been compounded during the COVID-19 pandemic. Ilha de Mozambique, like many other destinations, doesn’t have a funded DMO/DMC and so it … Continue reading It’s now or never for DMOs/DMCs: Stay RELEVANT and RESILIENT