Even with Millions of Dollars to spend on marketing campaigns, tourism bodies don’t always get it right

Tourism Australia’s new $38million campaign “philausophy” has landed with a thump and industry opinion is divided.

In light of this Guardian Australia has compiled an amusing list of the best, worst and most baffling Australian tourism ads of recent years, both state and national. From “Where the bloody hell are you” to the big ball of yarn that briefly terrorised Melbourne. There’s plenty we can learn from the success and failures of others: https://www.theguardian.com/media/2019/oct/30/australia-latest-tourism-ad-have-we-reached-a-new-low-philausophy

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